Publish the price. Pass back the margin. Earn the relationship.

The problem we started with

Ask three Microsoft resellers for a price on 200 seats of Microsoft 365 E3 and you will get three different numbers, none of them published, all of them dependent on how much you seem to know. The margin sits inside a bundle. The "strategic discount" appears only when you threaten to leave. And the support you were promised turns out to be a ticket form.

That model works because Microsoft's licensing catalogue is genuinely complicated — there are thousands of SKUs, several licensing programmes, and rules about what includes what that change every year. Complexity is the product being sold.

BOXX takes the opposite position. We publish one discount per product family, apply it to everyone, put the whole price list on the website, and make our margin on volume and on services people actually want to buy. If that means we make less per customer, fine — we intend to make it up on customers who stay.

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How we make money

Microsoft's Cloud Solution Provider programme pays partners a margin on the licences they resell, plus incentives linked to customer growth, retention and workload adoption. Independent industry reporting puts typical indirect reseller net margins at roughly 10–15% on Microsoft 365 subscriptions and 3–8% on Azure consumption.

BOXX passes roughly half of that back as the published discount — 8% off Microsoft 365 list, 4% off Azure — and retains the balance. What remains funds the support desk, the audit team and the business. Three service lines carry the rest of the P&L:

• Projects. Migrations, tenant hardening sprints and Azure architecture — fixed price, published on the site.
• Managed IT. A per-user monthly service for organisations without an internal IT team.
• Azure support. A flat monthly fee rather than the industry habit of charging a percentage of your cloud spend — which rewards your supplier for your bill going up.

That last point is the one we would ask you to weigh most heavily. A supplier paid a percentage of your Azure consumption has no reason to help you cut it.

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What we will not do

• Sell you a licence tier you do not need. Our quarterly review looks for licences to remove, and we report the number.
• Hold your tenant hostage. Transfers out are filed within one business day, free, at any time.
• Charge for a migration we said was free. Standard tenant moves are included. Anything genuinely custom is quoted before work starts, in writing.
• Quote a price we cannot honour. If Microsoft changes list pricing mid-term, your committed price does not move.
• Pretend to be Microsoft. We are an independent reseller. Your agreement for the software itself is with Microsoft, under Microsoft's terms.

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Who this suits

We are probably not the right fit if you need on-site engineers in a specific city every week, if you require a single supplier for hardware, networking and Microsoft together, or if your organisation qualifies for non-profit or education pricing that no commercial reseller can beat — in which case we will tell you so on the first call.

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The details

BOXX is the brand. BOXX Digital Infrastructure FZE LLC is the contracting entity named on every quote, order form and invoice.